Bell Helmets Special Production

In collaboration with: Bell Helmets and Alpa Distribution #noisiamotecnicaedesign, Lorenzo Dossena aka Dox Design, Eleonora Tiezzi aka Air Kustom


A party for Turin's artisan excellence in an exceptional location.


Dox Factory


15 May 2019

Elementi Prodotti

Unique models




To provide a new look for Bell Helmets

The challenge

The challenge undertaken by Alpa Distribution and accepted by MBG Designer Federico Rizzo consisted of engaging two custom painting experts to give a new and unpublished graphic look to the Bell models. The challenge was even more compelling because the models chosen were the historic Moto 3 and the new Eliminator. The invitation was immediately accepted by Lorenzo Dossena (Dox Design) and Eleonora Tiezzi (Air Kustom), two personalities with international prominence.

Our approach

The sources of inspiration were the Concept Bike MBG_000 for the Moto3 model entrusted to Eleonora, the Concept Bike MBG_001 for Dox and the location that annually hosts the races of The Reunion (the Monza Eni Circuit). It is the intersection of the overlapping shapes of the Monza racetrack with that at the historic oval that was chosen to be represented on the Moto 3. By comparison, the Eliminator sports a complex livery in which the metal components bind motorcycles and helmets inseparably. The aggressiveness of the graphics emphasizes the forms of the Eliminator. Dox completed his work by adding a photosensitive component to UV rays, adding a special effect to an already unique helmet.

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